New Jersey West Coast Center

New Jersey is the ideal location for West Coast companies looking to expand East.

A Gateway of Opportunity for Companies Across the United States

The New Jersey West Coast Center was established in 2024 at the Plug and Play Tech Center in Sunnyvale, California, following Governor Murphy’s economic missions to California focused on attracting film and AI businesses to New Jersey.  The Center is Choose New Jersey’s first domestic office outside New Jersey and focuses on helping West Coast-headquartered companies in AI, technology, and film industries expand to the East Coast. 

Strength in AI & Film

The Center focuses on driving New Jersey’s innovation economy, particularly in AI and film, television, and digital media. By collaborating with the New Jersey AI Hub and the NJ Motion Picture and Television Commission, the Center leverages the state’s R&D strengths and substantial commitments from universities and the government. New Jersey is an ideal location for companies seeking growth in these key industries, thanks to our leading tax incentives and a robust support system.

 

Our Services

The New Jersey West Coast Center is dedicated to offering comprehensive, free, and confidential support to West Coast companies looking to expand to the Northeast market. The Center offers detailed market assessments, customized business proposals, site selection assistance, information on government resources, and introductions to valuable public-private partnerships.

Connect with our West Coast Center Expert

Our team offers a range of services and personalized guidance at every stage of establishing or expanding operations in New Jersey.

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Tim Crouch Expert Silhouette

Tim Crouch

Chief Strategy Officer
Executive Director,
New Jersey West Coast Center

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Why West Coast Companies Choose New Jersey

A Strategic Location

New Jersey’s central location between Boston and Washington, D.C. gives West Coast companies easy access to over 46 million consumers within a four-hour drive, with increased same-day delivery options. Northeast New Jersey, just 20 minutes from NYC via PATH or ferry, offers 40% lower real estate costs than New York City.

Join the Best of the Best

New Jersey is home to 14 Fortune 500 companies and over 1,100 multinational corporations, solidifying its position as a central hub for international commerce and innovation. The State boasts the highest concentration of engineers and scientists per square mile in the United States. With top-tier universities, research institutions, and proactive workforce development programs, New Jersey ensures a steady influx of skilled talent, driving innovation and supporting business growth.

Success Stories

Netflix

In December, the streaming entertainment giant Netflix announced a nearly $1 billion investment. The company plans to build a 300-acre studio in Fort Monmouth, New Jersey, which will be one of the largest film production studios in the world. Choose New Jersey, in conjunction with State government partners, pitched New Jersey to Netflix as an option for East Coast growth and helped to coordinate a number of site visits, one of which was Fort Monmouth.

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Success Stories

Cellares

Cellares, a leading-edge cell therapy company based in the San Francisco area, opened a 118,000-square-foot manufacturing facility in Bridgewater, New Jersey. The company was primarily drawn to New Jersey’s educated workforce and history in the life sciences sector. T…

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Success Stories

Bluevine

In January 2023, Bluevine, a global financial technology company specializing in small business financing, relocated its United States headquarters from Redwood, California, to Jersey City, New Jersey. Bluevine doubled its office space, conveniently located a few minute…

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Success Stories

1888 Studios

The New Jersey Economic Development Authority board designated 1888 Studios in Bayonne, New Jersey, as a Film-Lease Partner Facility in May 2024. The designation agreement commits the developer to occupy the facility for at least five years and grants future tenants eli…

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Key
Industries

New Jersey’s key industries are the foundation of our economic strength. The State is actively investing in and cultivating these industries, providing them with the workforce, financial support, and development space they need to thrive.

Life Sciences

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Life Sciences

New Jersey is one of the world’s leading destinations for biopharmaceutical R&D, biopharmaceutical manufacturing, cell & gene therapy, and medical devices. In fact, eight of the top 10 largest pharmaceutical companies call New Jersey home. With a legacy of pioneering discoveries and a supportive ecosystem of academic institutions, research centers, and venture capital, New Jersey continues to drive life sciences advancements on a global scale.

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Life Sciences Key Industry Accordion

Technology

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Technology

New Jersey’s emphasis on STEM education and its supportive startup ecosystem provides a launch pad for tech innovation. New Jersey-based tech companies are revolutionizing advancements in AI, fintech, esports, telecom, cybersecurity, and beyond. Supported by a skilled workforce, academia, and collaborative workspaces, global information technology companies like Audible, Verizon, and Samsung thrive in New Jersey.

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CNJ Website KeyIndustriesAccordion Technology

Advanced Manufacturing

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Advanced Manufacturing

Advanced manufacturing in New Jersey represents a dynamic blend of innovation, precision, and industry expertise. New Jersey manufacturers produce everything from food and building materials to computers and electronics. Our advanced manufacturing sector is pioneering new supply chain solutions and fostering economic growth.

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CNJ Website KeyIndustriesAccordion Manufacturing

Food & Beverage

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Food & Beverage

New Jersey’s food and beverage industry is redefining what it means to produce and package food sustainably. The $126 billion food industry in the state has seen an increase of 6,000 jobs in the past five years, and more than ⅓ of the top 100 major food companies in the United States have a presence in the state, including industry giants like Campbell Soup Company. Leading food tech companies that specialize in plant-based substitutes, vertical farming, and more continue to push the boundaries of how the world thinks about, produces, and consumes food.

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CNJ Website KeyIndustriesAccordion FoodBev

Financial Services

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Financial Services

Our strategic location and highly educated workforce create an environment where financial companies succeed. Within just minutes from Wall Street, New Jersey offers the connectivity and resources of the world’s financial capital at a much more affordable price than New York City. It’s no surprise that many of the world’s leading financial firms – including Prudential Financial, PNC Bank, and JP Morgan Chase – call New Jersey home.

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CNJ Website KeyIndustriesAccordion Financial

Logistics

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Logistics

New Jersey is a crucial artery of commerce, connecting businesses to markets both domestically and internationally. New Jersey boasts a robust infrastructure — including The Port of New York and New Jersey, Newark Liberty International Airport, and the highest railroad density in the nation — that allows companies to move goods fast. With the rising demand for next-day and same-day delivery through e-commerce, New Jersey has the resources and infrastructure necessary to keep up with the increase in shipping volume required to get packages where they need to go quickly.

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CNJ Website KeyIndustriesAccordion Logistics

Clean Energy

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Clean Energy

New Jersey’s clean energy industry is at the forefront of sustainable innovation, making way for a greener future. The New Jersey Wind Port is the first port in the United States dedicated to Offshore Wind. The state is positioned to be a leader in offshore wind with its 130 miles of coastline, 340,000 acres of land with close proximity to shore, shallow water depths, and strong wind speeds. The State has implemented progressive policies, incentivizing the development of green technologies and committing to a more resilient energy infrastructure.

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CNJ Website KeyIndustriesAccordion CleanEnergy

Film, TV, & Digital Media

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Film, TV, & Digital Media

New Jersey offers one of the nation’s most attractive incentive programs for filmmakers, featuring a 30% or 35% tax credit and a 2% or 4% diversity bonus. Here, you will find a pro-film environment with cooperative counties and municipalities and a breathtaking variety of locations and landscapes. The New York-New Jersey metro area has the highest concentration of creative and technical professionals outside of California, including a strong network of support services and vendors.

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CNJ Website KeyIndustriesAccordion FilmMedia

Location

New Jersey West Coast Center
Sunnyvale, California

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